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Seller News May 2011

Fee changes for business sellers

From May 2011, we are simplifying the final value fee structure, helping make our pricing more transparent. We are also lowering some insertion fees meaning you can list more for the same price as the old insertion fee. Fees will decrease overall for many sellers, but will increase for some.

Simpler pricing will make it easier for you to predict and calculate your eBay fees. Find out how your fees will change.

Take advantage of the large volume of customer traffic on eBay to help increase your sales. We’re continuing to attract more buyers by enhancing their online shopping experience.


Delivering great value

eBay continues to deliver great value for your fees. Last year we:

  • Introduced improved shopping experiences to help buyers find and buy your items more easily
  • Launched new on-site merchandising to show your products to more buyers
  • Released new listing, editing and analytic tools
  • Increased account management support

Simplified final value fees

From May 2011, we are simplifying the final value fee structure.

Whether you choose to sell in auction-style or fixed price format, your final value fee will be a flat percentage of the final selling price, which will vary depending on the category you sell in.

Choose the format that is best for your item: there will no longer be a difference in final value fees between auction-style and fixed price listings.

Simpler, flat final value fees will make it easier to predict and calculate your eBay fees when you successfully sell an item.

Benefits of the simpler final value fee structure include:

  • Flat final value fees
  • Simpler price structuring
  • More transparent fees
  • Easier to manage your business
From May 2011 Final value fee
Tech 3%
Parts 8%
Media 9%
Collectables 10%
Clothing, Shoes & Accessories 12%
All Other Categories* 10%

*Except Vehicles, Property & Mobile Phones with Contract

Insertion Fees

We're also lowering some insertion fees, reducing your upfront risk and enabling you to list more items for the same price.

What's changing:

  • Zero insertion fees for Anchor Shops
  • Insertion fees halved for Basic Shops

Feature Fee Changes

There will be changes to the Buy it now and Reserve features in most categories.

Changes to auction-style with Buy it now

If you create an auction-style listing with the Buy it now option, the auction start price must be at least 40% lower than the buy it now price. For example, if you list an item in auction with a start price of €10, you’ll not be able to put a Buy it now price lower than €14.

Fees for this option will increase in May.

Changes to the Reserve option

If you choose to use the Reserve option, your fee will increase from 2% to 3% of the Reserve price.

Take action
By when Action
Mar - May 2011 Familiarise yourself with the new fees before they go live in May.

Fee changes in detail

Insertion Fees – auction-style
Insertion Fees - Category Auction-style Category Now May
All categories, except * €0.01 - €1.49 €0.15 €0.15
€1.50 - €6.99 €0.25 €0.25
€7.00 - €19.99 €0.35 €0.35
€20.00 - €49.99 €0.70 €0.70
€50.00 - €149.99 €1.40 €1.40
€150 or more €2.00 €2.00
*Media €0.01 - €1.49 €0.07 €0.07
€1.50 or more €0.15 €0.15
*Mobile phones with contract Any price (single item) €10.00 €10.00
Any price (multiple item) €20.00 €20.00
*Property Any price (single or multiple items) €50 x number of items €50 x number of items
Insertion fee changes - fixed price**
Shop Level Now May
All categories
No Shop €0.50 €0.50
Basic €0.25 €0.13
Featured €0.06 €0.06
Anchor €0.02 €0.00*
Media products
No Shop €0.25 €0.25
Basic €0.13 €0.13
Featured €0.06 €0.06
Anchor €0.02 €0.00*

* For 30-day or Good ‘Til Cancelled listings. For shorter duration listings, fee remains €0.01 per listing.

** Does not include Vehicles, Property, or Mobile Phones with Contract

Final value fee changes – auction-style
Category Final selling price Now May
Tech €0.01 - €49.99 5.25% of the amount of the winning bid, up to €49.99 3%
  €50 - €149.99 5.25% of the initial €49.99 (€2.62) + 3% of the remaining closing value balance 3%
  €150 - €299.99 5.25% of the initial €49.99 (€2.62 ) + 3% of €50.00 - €149.99 (€3.00) + 2.5% of the remaining closing value balance 3%
  €300 - €499.99 5.25% of the initial €49.99 (€2.62 ) + 3% of €50.00 - €149.99 (€3.00) + 2.5% of €150.00 - €299.99 (€3.75) + 2% of the remaining closing value balance 3%
  €500 - €899.99 5.25% of the initial €49.99 (€2.62) + 3% of €50.00 - €149.99 (€3.00) + 2.5% of €150.00 - €299.99 (€3.75) + 2 % of €300.00 - €499.99 (€4.00) + 1.5% of the remaining closing value balance 3%
  €900.00 or more 5.25% of the initial €49.99 (€2.62) + 3 % of €50.00 - €149.99 (€3.00) + 2.5% of €150.00 - €299.99 (€3.75) + 2 % of €300.00 - €499.99 (€4.00) + 1.5% of €500.00 - €899.99 (€6.00) + 1% of the remaining closing value balance 3%
Parts €0.01 - €49.99 8.75% for the amount of the current winning bid, up to €49.99 8%
  €50 - €899.99 8.75% of the initial €49.99 (€4.37) + 5.25%of the remaining closing value balance. 8%
  €900 or more 8.75% of the initial €49.99 (€4.37) + 5.25% of the initial €50.00 to €899.99 (€44.62) + 1.5% of the remaining closing value balance 8%
Media €0.01 or more 9% of the final selling price 9%
Collectables €0.01 - €49.99 8.75% of the final selling price 10%
  €50 - €899.99 8.75% of the initial €49.99 (€4.37) + 5.25%of the remaining closing value balance. 10%
  €900 or more 8.75% of the initial €49.99 (€4.37) + 5.25% of the initial €50.00 to €899.99 (€44.62) + 1.5% of the remaining closing value balance 10%
Clothing, Shoes & Accessories €0.01 - €49.99 8.75% for the amount of the current winning bid, up to €49.99 12%
  €50 - €899.99 8.75% of the initial €49.99 (€4.37) + 5.25%of the remaining closing value balance 12%
  €900 or more 8.75% of the initial €49.99 (€4.37) + 5.25% of the initial €50.00 to €899.99 (€44.62) + 1.5% of the remaining closing value balance 12%
Mobile phones with contract €0.01 or more No fee No fee
Property €0.01 or more No fee No fee
All Other Categories* €0.01 - €49.99 8.75% for the amount of the current winning bid, up to €49.99 10%
  €50 - €899.99 8.75% of the initial €49.99 (€4.37) + 5.25%of the remaining closing value balance 10%
  €900 or moree 8.75% of the initial €49.99 (€4.37) + 5.25% of the initial €50.00 to €899.99 (€44.62) + 1.5% of the remaining closing value balance 10%

*Excludes Vehicles

Final value fee changes – fixed price
Category Final selling price Now May
Tech €0.01 - €49.99 5.25% of the amount of the winning bid, up to €49.99 3%
  €50 - €149.99 5.25% of the initial €49.99 (€2.62) + 3% of the remaining closing value balance 3%
  €150 - €299.99 5.25% of the initial €49.99 (€2.62 ) + 3% of €50.00 - €149.99 (€3.00) + 2.5% of the remaining closing value balance 3%
  €300 - €499.99 5.25% of the initial €49.99 (€2.62 ) + 3% of €50.00 - €149.99 (€3.00) + 2.5% of €150.00 - €299.99 (€3.75) + 2% of the remaining closing value balance 3%
  €500 - €899.99 5.25% of the initial €49.99 (€2.62) + 3% of €50.00 - €149.99 (€3.00) + 2.5% of €150.00 - €299.99 (€3.75) + 2 % of €300.00 - €499.99 (€4.00) + 1.5% of the remaining closing value balance 3%
  €900.00 or more 5.25% of the initial €49.99 (€2.62) + 3 % of €50.00 - €149.99 (€3.00) + 2.5% of €150.00 - €299.99 (€3.75) + 2 % of €300.00 - €499.99 (€4.00) + 1.5% of €500.00 - €899.99 (€6.00) + 1% of the remaining closing value balance 3%
Parts €0.01 - €59.99 9.9% of the amount of the final selling price up to €59.99 8%
  €60 - €899.99 9.9% of the initial €59.99 (€5.94), plus 5.9% of the remaining balance of the final selling price 8%
  €900 or more 9.9% of the initial €59.99 (€5.94), plus 5.9% of the initial €60.00 - €899.99 (£32.45), plus 1.9% of the remaining balance of the final selling price 8%
Media €0.01 or more 9% of the final selling price 9%
Collectables €0.01 - €59.99 9.9% of the amount of the final selling price up to €59.99 10%
  €60 - €899.99 9.9% of the initial €59.99 (€5.94), plus 5.9% of the remaining balance of the final selling price 10%
  €900 or more 9.9% of the initial €59.99 (€5.94), plus 5.9% of the initial €60.00 - €899.99 (£32.45), plus 1.9% of the remaining balance of the final selling price 10%
Clothing, Shoes & Accessories €0.01 - €59.99 9.9% of the amount of the final selling price up to €59.99 12%
  €60 - €899.99 9.9% of the initial €59.99 (€5.94), plus 5.9% of the remaining balance of the final selling price 12%
  €900 or more 9.9% of the initial €59.99 (€5.94), plus 5.9% of the initial €60.00 - €899.99 (£32.45), plus 1.9% of the remaining balance of the final selling price 12%
Mobile phones with contract €0.01 or more No fee No fee
Property €0.01 or more No fee No fee
All Other Categories* €0.01 - €59.99 9.9% of the amount of the final selling price up to €59.99 10%
  €60 - €899.99 9.9% of the initial €59.99 (€5.94), plus 5.9% of the remaining balance of the final selling price 10%
  €900 or more 9.9% of the initial €59.99 (€5.94), plus 5.9% of the initial €60.00 - €899.99 (£32.45), plus 1.9% of the remaining balance of the final selling price 10%

*Excludes Vehicles

Auction-style with Buy it now Option pricing
BIN Price Now May
€0.01 - €6.99 €0.10 €0.15
€7.00 - €19.99 €0.15 €0.25
€20.00 - €44.99 €0.20 €0.30
€45.00 or more €0.30 €0.45
Reserve option pricing
Now May
2% of reserve price Maximum fee €140 3% of reserve price Maximum fee €210
What fees apply to the category I list in?
Tech Computing
Consumer Electronics
Photography
Mobile & Home Phones
Video Games excl. Games
Parts Vehicle Parts & Accessories
Media Books, Comics & Magazines
DVD, Film & TV
Music
Video Games: Games
Collectables Antiques
Coins
Collectables
Sports Memorabilia
Stamps
Art
Clothing, Shoes & Accessories Clothes, Shoes & Accessories
Jewellery & Watches
All Other Categories Baby
Crafts
Home & Garden
Pottery, Porcelain & Glass
Dolls & Bears
Sporting Goods
Events Tickets
Toys & Games
Musical Instruments
Health & Beauty
Business, Office & Industrial
Everything Else
Wholesale & Job Lots