An H1 is mandatory for the WAE tool
Google has recently announced that any content that doesn't use the HTTPS (Hypertext Transfer Protocol Secure) communications protocol, will display a non-secure icon. HTTPS is the safest way to transmit information online, and includes cascading style sheets (CSS), images and HTML5. In response to this change, which affects all sites, we’re making changes to how we display item descriptions to improve the security of our site.
What do you need to know?
- From October 2017, we’re expanding the usage of the HTTPS communications protocol across eBay.
- From February 2018, listings which are not HTTPS compliant will display an item description summary.
Avoid security warnings on your listings
From October 2017, your listings will display a browser security warning if they contain externally hosted content that is stored on non-secure servers.
Examples of externally hosted content in eBay item descriptions include photos, HTML5 videos and cascading style sheets (CSS).
Visit our UK Seller Centre to read our guide for more tips on avoiding security warnings in browsers.
All the right information in one place
A good item description tells a buyer everything they need to know to go through with the sale.
From February 2018, if your item descriptions contain externally hosted content that don’t use HTTPS, we’ll show only a snippet of the item description on your listing. Similar to how we display item descriptions on mobile, buyers will still be able to read the view the full item description by selecting See full item description.
By making this change, we can make sure that all listings on eBay display without a security warning, which makes for a more trusted shopping experience for buyers and sellers.
Start removing non-secure content
We’ve collaborated with i-ways to provide a tool which you can use to check whether your listings will display a security warning or not.
Once you’ve checked your listings, read our guide for more information on what to do next.
Frequently asked questions
Is this the same as the requirement to remove active content?
Although this change mainly affects item descriptions, it is different to our guidance for removing active content from your listings. However, you may find it saves time to update all your listings at once. Use the bulk checking tool to identify which listings display with security warnings and which ones contain active content.
Are sellers required to make changes to their eBay Shop pages too?
Yes, the same guidance applies to eBay Shop pages.
Need more help? Get in touch with our Customer Service team.
Date published: 19 September 2017